White Rabbit Museum
Branding Concepts
The White Rabbit Museum underwent a
transformation guided by a comprehensive
brand strategy. The hallmark symbol, a stylized rabbit, serves as the heart of the brand identity. This seemingly straightforward mark unfolds into a sophisticated system, where its shapes double as containers and graphic elements. The infusion of blue elevates the brand, giving it a distinct and unmistakable aesthetic. This bold and vibrant approach ensures that the White Rabbit Museum’s brand mirrors the modernity and
dynamism of the art it showcases.
![](https://freight.cargo.site/t/original/i/0c8ef5f433a02a545aad7421852c97713dc8aeefdd6f8914b2df7a8095f195a6/WhiteRabbit_posterseries_mockup.png)
![](https://freight.cargo.site/t/original/i/5b892de66032f9ea70f3a7348ecf6526c5bae0f5aec02ce87fce5c28a0555465/whiterabbit_brochure-MOCKUP_web.jpg)
![](https://freight.cargo.site/t/original/i/feed200928ab2c4b29ef9b29f969e5647d11637329cd993c523101819f50f3fd/WHITE-RABBIT_banners2.png)
![](https://freight.cargo.site/t/original/i/9f3477ad8f8d2c14cbbb220e1368f7da9c99736cbad0afc65d1c4211456f3204/stationery-print.jpg)