The White Rabbit Museum underwent a transformation guided by a comprehensive brand strategy. The hallmark symbol, a stylized rabbit, serves as the heart of the brand identity. This seemingly straightforward mark unfolds into a sophisticated system, where its shapes double as containers and graphic elements. The infusion of blue elevates the brand, giving it a distinct and unmistakable aesthetic. This bold and vibrant approach ensures that the White Rabbit Museum’s brand mirrors the modernity and dynamism of the art it showcases.