A comprehensive set of collateral materials was developed to introduce the new brand and university name to various stakeholders including: students, faculty, alumni, and the wider healthcare community. The collateral included signage, banners, SWAG, social media assets, and more to ensure a consistent and impactful brand message.

Joyce University's rebrand successfully transformed its identity, aligning it with the institution's values and mission. The brand launch, led by Struck, communicated a commitment to excellence in nursing. The brand launch not only celebrated the institution's rich history, it propelled Joyce University into a future of continued growth and success.

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