Joyce University
Brand Launch & Ad Campaign
A comprehensive set of collateral materials was developed to introduce the new brand and university name to various stakeholders including: students, faculty, alumni, and the wider healthcare community.
The collateral included signage, banners, SWAG, social media assets, and more to ensure a consistent and impactful brand message.
Joyce University's rebrand successfully transformed its identity, aligning it with the institution's values and mission. The brand launch, led by Struck, communicated a commitment to excellence in nursing. The brand launch not only celebrated the institution's rich history, it propelled Joyce University into a future of continued growth and success.
@Struck
@Struck
![](https://freight.cargo.site/t/original/i/c9f2b26e151f33bca8ef0acff229d23b1dd8957fd5b7a7543bba5715ad6975b1/Joyce-logo_buildingmockup.jpg)
![](https://freight.cargo.site/t/original/i/b1d06b4fc962caf7bf3ce3a764615cea46a75d07329020761ff4e394c9c0694f/Joyce__Billboard_crop.jpg)
![](https://freight.cargo.site/t/original/i/479a097e9dc4c6f00f3b4f82036e98f850d9b71014887a738f84571d871608e0/Joyce__PosterSeries.png)
![](https://freight.cargo.site/t/original/i/c73a319cbdf2e32d146f69ca2abab49d1dd974476eb646df86644795679ae90d/Joyce_BusinessSuite.jpg)
![](https://freight.cargo.site/t/original/i/01f4224a5a07aefdf51335912bf4643eed2275ca0659ee3a78721bd21b91313f/Joyce__Instagram_Ad_Carousel.png)
![](https://freight.cargo.site/t/original/i/5ee41b9290dc10bd4a9e4d24e48a7631e43c7e53a296c557d95d0af8e258fbed/HeartforJoyce_shirt.jpg)
![](https://freight.cargo.site/t/original/i/fd130c5ced1c8b113ee60f3f96f39c0cb11e0520e463d97887c8b959bf8c0fc5/Joyce_Lanyards-Badges.jpg)
CD / Design: Matt Manes
CD / Copy: Julie Comstock
Client Partner: Audrey Quirk
Producer: Craig Steiner
Designer: Jamie Lancaster