Partners Group
Branding
Rebranding Partners Group, a leading global private markets investment manager, involved the creation of a new brand identity, logo, color palette, and typography system.
This redesign modernized Partners Group’s image and ensured a strong, consistent brand. The new identity reflects the company’s core values and strengthens its competitive positioning in the global financial industry.
@STRUCK
@STRUCK
Image credit: freepik.com






Design: Jamie Lancaster, Scott Sorenson
CCO: Brent Watts
Client Partner: Audrey Quirk
Producer: Abby Swenson