Grand America
Holiday Window Stroll 2021

A series of immersive windows retell the classic story of “The Nutcracker” at the Grand America Hotel.


This enchanting project brought together the realms of design, storytelling, and the performing arts to create a mesmerizing holiday window stroll at the prestigious Grand America Hotel in Salt Lake City. By weaving the timeless tale of "The Nutcracker" into a contemporary, immersive experience, Struck embarked on a collaborative journey with Ballet West to capture the magic of the season.

Each hotel window transformed into a captivating scene from The Nutcracker. These windows featured meticulously crafted moving parts and intricate designs, making the characters appear as if they were dancing in a synchronized ballet.

CD / Design: Matt Manes
ACD / Copy: Julie Comstock
Client Partner: Lauren Probst
Producer: Alexia Oldini
Designer: Jamie Lancaster