Grand America
Holiday Window Stroll 2021


A series of immersive windows retell the classic story of “The Nutcracker” at the Grand America Hotel.

@STRUCK

This enchanting project brought together the realms of design, storytelling, and the performing arts to create a mesmerizing holiday window stroll at the prestigious Grand America Hotel in Salt Lake City. By weaving the timeless tale of "The Nutcracker" into a contemporary, immersive experience, Struck embarked on a collaborative journey with Ballet West to capture the magic of the season.

Each hotel window transformed into a captivating scene from The Nutcracker. These windows featured meticulously crafted moving parts and intricate designs, making the characters appear as if they were dancing in a synchronized ballet.











CD / Design: Matt Manes
ACD / Copy: Julie Comstock
Client Partner: Lauren Probst
Producer: Alexia Oldini
Designer: Jamie Lancaster