Splunk is the world’s leading organization for unparalleled visibility across the digital landscape.

In collaboration with Stoke, I was brought on as a freelance designer to illustrate a series of characters for an interactive personality quiz. The goal? To visually define four distinct user archetypes each representing a unique approach to customer experience Pioneer, Explorer, Searcher, and Teammate.

The project was part of Splunk’s CX Day, October 1st, 2024 campaign. My role was to create artwork that felt both playful while reinforcing the brand’s tone of innovation and inclusion.