Freshwoods Market

Great Wolf Lodge is a renowned family resort chain with a focus on providing a unique and immersive experience for families. One of their key amenities is Freshwoods Market, an on-site grocery store offering a variety of fresh produce, snacks, and essentials for guests.
Struck developed concepts for a logo program incorporating elements inspired by nature, emphasizing freshness and quality. We explored color palettes that complemented the Great Wolf Lodge brand. These concepts also included variations for different applications, such as signage, packaging, and promotional material.