Chia Pet
Branding & UI Design


This project captures the spirit of an iconic brand and brings it to a new generation. By bridging nostalgia and modernity, the Chia Pet® rebrand evokes cherished memories from the past.


STRUCK®

See the new Chia.com
Read the full case study on Struck.com

The Chia Pet website & rebrand was showcased at the 2023 SLC AIGA 100 Show.












ACD / Design: Peter Mijic
Client Partner: Kylie Kullack
Producer: Sam Browning
Art Director: Katie Tingey
Designer: Jamie Lancaster
Motion Designer: Nick Carpenter