Chia Pet
Branding & UI Design
This project captures the spirit of an iconic brand and brings it to a new generation. By bridging nostalgia and modernity, the Chia Pet® rebrand evokes cherished memories from the past.
STRUCK®
See the new Chia.com
Read the full case study on Struck.com
The Chia Pet website & rebrand was showcased at the 2023 SLC AIGA 100 Show.
See the new Chia.com
Read the full case study on Struck.com
The Chia Pet website & rebrand was showcased at the 2023 SLC AIGA 100 Show.
![](https://freight.cargo.site/t/original/i/1b75d9ccfbc57707072c937ef5986c45e24ea21cae0c2d2978e3702806a47e79/ChiaPet-Web-Style-Guide-1.jpg)
![](https://freight.cargo.site/t/original/i/2f2f874b9fd52a26f13c4fec23a6791e2e0ed8a0bf30aafb02ff96c77e95ebe1/Chia_MobileComps.jpg)
![](https://freight.cargo.site/t/original/i/1e1101399b73bad20c591f4282ba594f3d2cb40a876c16532f3dfaec6d76f2a4/ChiaPet-Web-Style-Guide_2-3.jpg)
![](https://freight.cargo.site/t/original/i/d5673a37aa4b23cd85df9b1540e6fccabb3cfa473e0c25fa779216e2f2d1594d/ChiaPet-Web-Style-Guide_2-4.jpg)
![](https://freight.cargo.site/t/original/i/6f1864ace42e1b6116a2ad071be7665ac90b012e4e17c0e1d946945f8021ace0/ChiaPet-Web-Style-Guide_2-5.jpg)
![](https://freight.cargo.site/t/original/i/3ba22cc0581996199594ba1a3b03819c62670bb3e73931354df9b19bdf8e7137/ChiaPet-Web-Style-Guide_2-6.jpg)
![](https://freight.cargo.site/t/original/i/2190605d27c1abe63c494a4a9c594ab1e264a7bb0a62359c22d56dfd7c3d0666/ChiaPet-Web-Style-Guide_2-8.jpg)
![](https://freight.cargo.site/t/original/i/0fd65de30fbd564591c4483448242cceacae0c691384b357264e96ad9b3f3522/ChiaPet-Web-Style-Guide_2-9.jpg)
![](https://freight.cargo.site/t/original/i/1add9cc10ed0ef27dbc9530c8edf0e71161dd50da72c3557b2e59d9de84e9e09/Screen-Shot-2023-03-13-at-3.37.56-PM-2.jpg)
![](https://freight.cargo.site/t/original/i/b739b885796f2d8c8b26bc144426909a22df1804dbf494971f45df50bba12348/ChiaPet-Web-Style-Guide_2-13.jpg)
ACD / Design: Peter Mijic
Client Partner: Kylie Kullack
Producer: Sam Browning
Art Director: Katie Tingey
Designer: Jamie Lancaster
Motion Designer: Nick Carpenter